Dreamforce 2023: Unifying the Manufacturing Value Chain with Salesforce
Dreamforce 2023, the annual extravaganza of innovation and technology, unveiled a groundbreaking presentation on "Unifying the Manufacturing Value Chain" by the experts at Salesforce. The hosts, Tony Kratovil, Vai Jayanth M K, August Krys, and Devan Plyler, guided us through Salesforce's vision for manufacturing, highlighting the core principles of digital transformation, modernization, and automation.
Digital Transformation Core:
Salesforce emphasized the importance of embracing digital transformation within the manufacturing industry, focusing on four key areas:
Modernizing Commercial Operations:
Salesforce aims to modernize commercial operations by reimagining front and “middle office” processes. This includes optimizing operations related to orders, forecasts, pricing, and volume management.
Transforming Service Experiences:
Manufacturing companies need to provide exceptional service experiences. Salesforce's vision is to automate and unify information access with the power of AI, data, and CRM to deliver intelligent experiences across the value chain.
Rethinking Partner Engagement:
Successful manufacturing hinges on effective partner engagement. Salesforce simplifies this by providing tools to streamline collaboration and optimize partner relationships.
Taking Advantage of Data:
The manufacturing industry generates 2x more data than any other vertical. Salesforce is dedicated to translating this wealth of data into insights and actions, allowing companies to make informed decisions.
Salesforce Manufacturing Vision:
Salesforce's manufacturing vision revolves around four pillars:
Modernize Commercial Operations:
The objective is to automate and streamline commercial operations. Salesforce's Manufacturing Cloud, built on top of Sales and Service Cloud platforms, minimizes data migration requirements and offers user permission sets and license configurations to unlock features.
Transform Service Experiences:
Salesforce offers tools like the Manufacturing Service Console, Asset Service Console, and Warranty Lifecycle Management to visualize and manage manufacturing service lifecycles, increase asset transparency, and automate warranty programs.
Simplify Partner Engagement:
The Experience Cloud for Manufacturing simplifies partner engagement with pre-built templates for manufacturing objects and processes. It streamlines partner interactions, rebate programs, warranty claims, and collaboration on sales agreements.
Translate Data into Insights and Actions:
Salesforce leverages artificial intelligence with features like Einstein AI Sales Agreement Management, advanced forecasting, program-based business models, and CRM Manufacturing Analytics. These tools help shape data for various use cases and drive better decision-making.
Manufacturing Cloud for Partner Engagement:
Salesforce's Experience Cloud for Manufacturing facilitates partner engagement through rebates, warranty claims, forecast and agreement collaboration, and pre-built industry KPIs and best practices. It provides comprehensive customer insights and white space opportunities.
Industry Platform and MuleSoft Integration:
Salesforce offers an industry platform with components designed for manufacturing's complexity. It also integrates core manufacturing systems through pre-built connectors, such as SAP, using MuleSoft.
Upcoming Salesforce Manufacturing Cloud Releases:
Salesforce's roadmap includes various releases to further enhance manufacturing operations. These upcoming features focus on modernizing commercial operations, transforming the service experience, simplifying partner engagement, and translating data into actionable insights.
Salesforce's "Unifying the Manufacturing Value Chain" presentation at Dreamforce 2023 highlights the company's commitment to revolutionizing the manufacturing industry.
Their comprehensive suite of tools and solutions, along with a strong focus on digital transformation and data-driven decision-making, provides manufacturers with the resources they need to thrive in a rapidly evolving market.
With Salesforce's manufacturing vision and ongoing developments, the industry can look forward to a future of enhanced efficiency, improved service experiences, and profitable partnerships.
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