Sales Cloud: Salesforce Summer '24 Release for Manufacturers
The Salesforce Summer '24 Release brings a wave of innovative features designed to supercharge sales processes in the manufacturing sector.
From smarter data handling to advanced sales intelligence tools, this release is packed with enhancements that make it easier to close deals and drive growth. Let’s delve into these features and see how they can revolutionize your sales operations.
Enhanced Data Management and Sales Intelligence
“The relationship maps act like a family tree of your business contacts”
1. Enhanced Data Management and Sales Intelligence
Imagine a dashboard where you can update all your important client details and follow-up tasks in one go, like updating a master list in Excel with a single click.
Practical Use Cases:
For Sales Teams: The relationship maps act like a family tree of your business contacts, helping you identify key decision-makers and potential roadblocks in your deals.
For System Administrators: The enhanced intelligence view allows admins to manage large datasets efficiently, maintaining data accuracy and integrity. The integration of buyer relationship maps aids in visualizing complex sales relationships, crucial for strategic planning.
Practical Application: A manufacturing sales team is struggling with managing large volumes of client data, which often leads to missed follow-ups and lost deals. By implementing the enhanced intelligence view, the team can update multiple records at once and visualize client relationships. This not only improved data accuracy but also helped in identifying key decision-makers, and led to a 20% increase in deal closure rates.
Technical Summary:
Intelligence View Enhancements: Update multiple records simultaneously, take quick actions directly from the intelligence view, and integrate buyer relationship maps into pipeline inspection.
Pipeline Inspection: Identify deal detractors and access comprehensive insights right from the pipeline inspection view.
Einstein Tools
“Einstein helps prioritize clients and suggests the best approach for each, like having a GPS that provides route tips and traffic conditions.”
2. Einstein Tools
Imagine Einstein as a personal assistant who not only schedules your meetings but also tells you which clients to prioritize and how to approach them.
Practical Use Cases:
For Sales Teams: Einstein helps prioritize clients and suggests the best approach for each, like having a GPS that provides route tips and traffic conditions.
For System Administrators: With Einstein, admins can automate routine data analysis tasks, ensuring sales teams have up-to-date insights without manual intervention.
Practical Application: A mid-sized manufacturing firm uses Einstein to automate data analysis and prioritize sales efforts. This led to smarter targeting of high-potential clients and more effective sales strategies. As a result, the company saw a 15% increase in sales within the first quarter of using Einstein tools.
Technical Summary:
Einstein Analytics and Insights: Automates data analysis to identify forecast gaps and suggest next steps. Provides detailed insights into key opportunities.
Einstein Copilot: Engages users in conversational interfaces to provide real-time data insights and actions.
Prospecting and Relationship Selling
“Relationship selling features are like LinkedIn for your CRM, showing you how everyone is connected and helping you leverage these connections to close deals.”
3. Prospecting and Relationship Selling
Imagine having a tool that not only lists potential clients but also ranks them based on their likelihood to buy from you.
Practical Use Cases:
For Sales Teams: Relationship selling features are like LinkedIn for your CRM, showing you how everyone is connected and helping you leverage these connections to close deals.
For System Administrators: The Prospecting Center simplifies the process of importing and managing prospect data, ensuring seamless integration between marketing and sales.
Practical Application: A manufacturing company leverages the Prospecting Center to streamline its lead generation process. By ranking prospects based on their likelihood to convert, the sales team focused its efforts on high-value leads, increasing conversion rates by 25%.
Technical Summary:
Prospecting Center: Utilizes unified data from Salesforce Data Cloud to identify and prioritize top accounts.
Relationship Selling: Automates contact creation and enhancement, and uses relationship maps to visualize connections within accounts.
Cadence Builder
“This tool ensures that you never miss a follow-up or client meeting, keeping your sales process on track.”
4. Cadence Builder
Think of Cadence Builder as a personal secretary who sets reminders for all your follow-ups and client meetings, ensuring you never miss a step in your sales process.
Practical Use Cases:
For Sales Teams: This tool ensures that you never miss a follow-up or client meeting, keeping your sales process on track.
For System Administrators: The Cadence Builder allows for creating complex, automated sales workflows that can be easily managed and adjusted as needed.
Practical Application: A manufacturing sales team used Cadence Builder to automate follow-up reminders and schedule client meetings. This ensured that no opportunities were missed, leading to a smoother sales process and a 30% improvement in client retention rates.
Technical Summary:
Cadence Builder 2.0: Supports auto-launched and screen flows, on-the-fly content creation, and saving cadences in any folder.
Sales Cloud Everywhere Extension
“This Chrome extension allows you to quickly add new contacts and leads without interrupting your workflow.”
5. Sales Cloud Everywhere Extension
Imagine you are browsing the web and come across a potential lead. With the Sales Cloud Everywhere extension, you can add this lead to your CRM without leaving the browser, much like adding a bookmark while browsing.
Practical Use Cases:
For Sales Teams: This extension allows you to quickly add new contacts and leads without interrupting your workflow.
For System Administrators: It ensures sales reps can access and update CRM data directly from their browsers, ensuring data consistency and real-time updates.
Practical Application: A sales rep at a manufacturing company found a potential lead while researching online. Using the Sales Cloud Everywhere extension, they added the lead to their CRM without leaving their browser. This seamless integration saved time and ensured that no potential leads were overlooked, boosting lead generation efficiency by 20%.
Technical Summary:
Productivity Boosters: Enables quick access to CRM data through a Chrome extension, allowing for easy addition of contacts and leads.
Customizable Fields and Picklists: Users can now customize the fields that appear in their record views.
Sales Performance Management (SPM) Tools - SPIFF
“SPM tools (SPIFF) make it easy to track your performance and earnings, providing real-time updates on commissions.”
6. Sales Performance Management (SPM) Tools
Think of Spiff as a transparent, automated accounting tool that shows you exactly how much commission you’re earning in real-time, eliminating end-of-month surprises.
Practical Use Cases:
For Sales Teams: SPM tools make it easy to track your performance and earnings, providing real-time updates on commissions.
For System Administrators: They reduce the complexity of managing sales performance and compensation, allowing for seamless integration and real-time updates.
Practical Application: A manufacturing company implemented SPM tools to manage its sales performance and compensation processes. Sales reps could see their commissions in real-time, which motivated them to close more deals and increased overall sales performance by 18%.
Technical Summary:
Unified Experience: Integrates sales planning, execution, and performance tracking.
Automated Incentive Compensation (Spiff): Provides a transparent and automated way to manage commissions and incentives.
Secure Authentication and Graph API Beta
“The Graph API simplifies data migration processes, ensuring minimal downtime and enhanced security.”
7. Secure Authentication and Graph API Beta
Imagine moving your entire data securely with just one click, like transferring files securely between folders on your computer without any hassle.
Practical Use Cases:
For IT Teams: The Graph API simplifies data migration processes, ensuring minimal downtime and enhanced security.
For System Administrators: Enhances security protocols with role-based access and simplifies data migration processes.
Practical Application: A manufacturing firm's IT team used the Graph API to migrate their entire CRM data securely in one click. This simplified the migration process, reduced downtime, and enhanced data security, resulting in a more secure and efficient system transition.
Technical Summary:
Graph API: Provides secure, role-based access to authentication processes and enables single-click migration.
Copilot Actions
“Copilot drafts follow-up emails and close plans for you, ensuring timely and consistent communication.”
8. Copilot Actions
Think of Copilot as a smart scheduler that not only reminds you to follow up but also drafts the email for you, saving you time and ensuring consistency in your communication.
Practical Use Cases:
For Sales Teams: Copilot drafts follow-up emails and close plans for you, ensuring timely and consistent communication.
For System Administrators: Copilot actions can be configured to automate routine follow-ups and close plans, ensuring consistent and timely communication with clients.
Practical Application: A manufacturing sales team utilized Copilot Actions to automate their follow-up emails. This ensured that all clients received timely and personalized communications, which improved client satisfaction and led to a 25% increase in repeat business.
Technical Summary:
Close Plan and Meeting Follow-Up Emails: AI-driven tools to create customized close plans and follow-up emails.
By implementing these new Salesforce features, manufacturing companies can streamline their sales processes, improve data management, and enhance overall productivity. These tools are designed to simplify the work of both sales teams and system administrators, ultimately driving growth and efficiency in manufacturing sales operations.
Wrap Up : Are you ready to revolutionize your sales processes and enhance your team's efficiency with Salesforce's latest features?
Click on our "Let's Chat" button to schedule a 15-minute consultation call. Together, we can customize a Salesforce solution that aligns with your business goals and empowers your team for greater success.
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